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About Us

Salon Owner and Master Stylist Letty Portilla has been an innovator of the hair care industry for over 30 years and in 2013 she fulfilled a lifelong dream and opened her own sanctuary for beauty: Salon Paradigm. She now leads a creative team of Stylist, Master Stylist, Eufora Educators, Barbers, Makeup Artist, and Certified Trainers, who are all committed to crafting the perfect look for you by exceeding the current industry standards. Salon Paradigm opened its doors in Encinitas fueled by passion and the mantra to “help other’s practice evolving themselves”. To this day the team remains focused on their mission: unforgettable customer service and to #changetheparadigm of every single client that walks in the door.

Letty knew early on that she wanted to work with only the best people and use only the best locally made all natural, beauty products. Her first step toward that goal was choosing to grow her business as a Eufora-Only-Salon. Founded in San Diego and carried in salons all around the world, Eufora International is an aloe based haircare line that uses certified organic ingredients to fortify hair naturally rather than weaken it with synthetic based products and treatments. As a National Eufora Trainer Letty personally ensures that her salon family is always mastering the latest and greatest techniques, and makes it a point to constantly reinvest in the education of her team to bring the highest level of luxury and care to your experience.


What We Do

We want every man, woman, and child to leave our salon feeling great and look their best. We cater to women, men and families, offering haircuts, design color, color correction, highlighting, balayage, texture treatments, bridal hair, facial waxing, makeup applications, tutorials, blowouts and anything else your hair might need..


A note from the owner to our beloved clients:

A paradigm is defined as ‘a typical example or pattern’ and my team intends to rebuild yours until your outward style reflects how wonderful and atypical you feel on the inside.We define extraordinary by providing you, our guest, with a personal care service in a culture filled with a compassionate and dedicated team. We specialize in taking care of your haircare needs by customizing the right look for you. Even if you are not sure what that look is, we will support you and help you define it. Our passion is to create a memorable experience that does not stop at the door.”

-Letty Portilla


Come #ChangetheParadigm With Us!