About Us

Our Story Photo

Salon Paradigm opened its doors in Encinitas, CA in November 2013. Owner & Stylist, Letty Portilla’s decision to open a salon was influenced by her passion to create a salon where clients feel welcome every time they walk through her doors. Our passion is to create a memorable experience that does not stop at the door. From the time you enter Salon Paradigm until the time you leave, your experience with us is not just about the haircut, it’s about making you feel great about yourself. Salon Paradigm is a place where everyone knows your name. We define extraordinary by providing you, our guest, with personal care and service in a culture filled with a caring and dedicated team. We specialize in taking care of your hair care needs by customizing the right look for you. Our team consists of highly trained artists who are committed to their craft by staying up with the latest trends and continuously educating ourselves. We are passionate about our industry and feel blessed to be a part of it.

What We Do

We want every man, woman and child to leave our salon feeling great and looking their best. We offer haircutting, design color, color correction, highlighting, balayage, texturing, bridal hair, blowouts, and list of other services.