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Our Story


Salon Paradigm opened its doors in Encinitas, CA in November 2013. Owner & Stylist, Letty Portilla’s decision to open a salon was influenced by her passion to Help Others Practice Evolving themselves (need help here) ….. which stems from the clients and team …. her commitment to exceptional customer service. From the time you enter Salon Paradigm till the time you leave, your experience with us is not just about the haircut, its about making you feel great about yourself.

Salon Paradigm is a place where everyone knows your name. We define extraordinary by providing you, our guest with personal care service in a culture filled with a caring and dedicated team. We specialize in taking care of your haircare needs by customizing the right look for you. Our team consists of highly trained artists who are committed to their craft by staying up with the latest trends and continuously educating ourselves. Our passion is to create a memorable experience that does not stop at the door.


What We Do

We want every man and woman to leave our salon feeling great and looking their best. We cater to women, men, and families and offer haircutting, design color, color correction, highlighting, balliage, texturing, bridal hair, blowouts, and list of other services.