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Our Story

Salon Paradigm opened its doors to Encinitas, CA in November 2013. Owner & Stylist, Letty Portilla’s decision to open a salon was inspired by her passion to help others evolve themselves, and her drive to change the paradigm of the beauty industry.  This mantra stems from the amazing clients, ambitious team, and supportive community that surrounds Salon Paradigm and only works to fuel her commitment to exceptional customer service and haircare. From the time you enter Salon Paradigm till the time you leave, your experience with us is not just about the haircut, it is about making you feel great about yourself.

Salon Paradigm is a place where everyone knows your name. We define extraordinary by providing you, our guest with personal care service in a culture filled with a caring and dedicated team. We specialize in taking care of your haircare needs by customizing the right look for you. Our team consists of highly trained artists who are committed to their craft by staying up with the latest trends and continuously educating ourselves. Our passion is to create a memorable experience that does not stop at the door.


What We Do

We want every man and woman to leave our salon feeling great and looking their best. We cater to women, men, and families and offer haircutting, design color, color correction, highlighting, balliage, texturing, bridal hair, blowouts, and list of other services.